Licensing

Licensing is the expression that indicates the sale/disposal (licensing out) or the purchase (licensing in) of an Intellectual Property (or trademark) right. This activity of buying and selling trademarks is regulated through a contract between the owner of the rights (licensing agent, often represented by a licensing agency) and the contractor (i.e. the licensee) who undertakes to apply the trademark and its graphic elements on products and initiatives, according to the indications agreed between the parties.